Corporate Positioning

Helping our clients bridge the gap between their desired and actual positioning among key audiences is at the heart of what we do. Sometimes this effort is related to a key corporate development - an acquisition or divestiture - that changes the company's focus and make-up. In other instances it's because a cultural change is required in order to heighten the firm's competitiveness. And in yet others it stems from the fact that the company is misunderstood or not appropriately recognized for its strengths.

To help our clients optimize their positioning, we work with them in the following areas:

  • Research
  • Strategy and message development
  • Media relations
  • Internal communications
  • Editorial services/Marketing communications
  • Executive communications
  • Website development